Design Week 2025 – Presentation Workshop – Lynda of Yelo Studio: Everyday Branding for Makers

Everyday Branding for Makers
How to make a lasting impression and grow your creative business through authentic connections and collaborations.

In the craft and design world, people don’t just buy what you make – they buy who you are. As we know, your brand is not just a logo – it’s what people say about you when you’re not in the room!

In this one-hour session, Benchspace Designer in Residence Lynda Jones will share simple, practical ways to understand what your brand stands for and how to express it clearly day to day. You’ll learn how to introduce yourself and your work with confidence, and how to stay consistent across conversations, collaborations and social media.
With over 20 years’ experience in brand and communication design, and as a fellow maker, Lynda offers an inside look at how designers and brand developers think, what they look for, and how to prepare when working with them.

You’ll leave with clear, useful steps to strengthen your brand story, build better connections and communicate your value in a way that feels natural and true to you.